RE: Certificates

Subject: RE: Certificates
From: "Robert Plamondon" <robert -at- plamondon -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 17 Apr 2003 07:19:32 -0700

Dick suggests that we do certification as the equivalent of a croix de
guerre or an oak-leaf cluster. This reminds me of a technique used by the ad
industry: everyone in the industry invents "prestigious industry awards" and
then they all award them to one another.

In one town close to me, the Chamber of Commerce anoints a "Business of the
Month" award on a strict rotation. Everyone gets one eventually.

Advertising folks, if asked, will cheerfully admit the entire scam. "Great
advertising, isn't it?" they'll say.

-- Robert
Robert Plamondon
President, High-Tech Technical Writing
robert -at- plamondon -dot- com
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