Re: Humor(?): Font fondlers, rejoice!--a brief rant

Subject: Re: Humor(?): Font fondlers, rejoice!--a brief rant
From: joanne grey <j_grey -at- writeangles -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 24 Jun 2003 15:50:55 -0700


GeneK wrote:

Anyone who thinks that technical writers can be overly fond of "font fondling"
should spend some time wrestling with a corporate brand marketing group.

Oh, my, yes. At one of my last staff jobs, I watched (painfully) as the Marketing folks spent over two hours deciding whether one minor line of text on a Data Sheet should be 8.5 or 8.7 font. No, it didn't affect pagination.

I don't know how long it took them to decide *which* font to use.


______________________________________________
joanne grey j_grey -at- writeangles -dot- com
Principal Writer www.writeangles.com

Boredom is the feeling that everything is a waste of time; serenity, that nothing is. -Thomas Szasz




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References:
RE: Re: Humor(?): Font fondlers, rejoice!--a brief rant: From: GeneK

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