Hi-tech babble baffles many

Subject: Hi-tech babble baffles many
From: "Mike O." <obie1121 -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 8 Jul 2003 07:38:23 -0700 (PDT)

Some study found that almost nobody understands
technical jargon, and therefore they may not be buying
new gadgets because they are confused:


>From the article:
> Terms such as MP3 and Bluetooth are only understood
> by a small number of people...the baffling terms are
> putting people off buying the latest gadget.

Since the US economy depends on consumer spending...
does this mean that by clearing up terminology, tech
writers can single-handedly rescue the economy? :-)

Last night I saw one of those Adobe commercials for
PDF... it was pure branding, nowhere did they explain
that PDF stands for Portable Document Format:

As for myself, I don't even know what an .stm file is.

Mike O.

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