Re: Hi-tech babble baffles many

Subject: Re: Hi-tech babble baffles many
From: "Mike O." <obie1121 -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 8 Jul 2003 08:59:12 -0700 (PDT)

Actually the commercial doesn't mention any benefits
of PDF either, or even what PDF is useful for. I'm not
an advertising expert, so I don't know the current
lingo for this kind of ad. It's just brand
positioning, trying to develop some name recognition
for the word PDF... this is probably the first in a
planned series of ads which will eventually become
more informative, but first they wanted to hammer the
phrase "PDF" into our skulls.

Mike O.

Do you Yahoo!?
SBC Yahoo! DSL - Now only $29.95 per month!


Create professional Help systems that feature interactive tutorials and
demos with all new RoboHelp Studio. More at

Mercer University's online MS Program in Technical Communication Management:
Preparing leaders of tomorrow's technical communication organizations today.
See or write George Hayhoe at hayhoe_g -at- mercer -dot- edu -dot-

You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.


Previous by Author: Hi-tech babble baffles many
Next by Author: Re: Hi-tech babble baffles many
Previous by Thread: RE: Hi-tech babble baffles many
Next by Thread: Re: Hi-tech babble baffles many

What this post helpful? Share it with friends and colleagues:

Sponsored Ads