Re: techwr-l digest: July 13, 2003

Subject: Re: techwr-l digest: July 13, 2003
From: "ASUE Tekwrytr" <tekwrytr -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 15 Jul 2003 20:50:41 -0400

Bruce wrote:\
"You're talking about marketing in general. I suggest that marketing technical products is different from most marketing."

I disagree. That is in the eye of the beholder, not a fact in objective reality. Marketing is persuasion, no matter who the audience happens to be, and the persuasion is crafted for that audience. The underlying principles are very little different from those espoused by the Greeks several thousand years ago; a compelling message blends ethos, pathos, and logos in proportions appropriate to the audience and purpose. Selling widgets to a housewife and selling network hardware to engineers is fundamentally the same process, contains the same structure, the same components, and is influenced by the same set of dynamics.


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