Re: techwr-l digest: July 13, 2003

["ASUE Tekwrytr" <tekwrytr -at- hotmail -dot- com>]

Bruce wrote:\
"You're talking about marketing in general. I suggest that marketing 
technical products is different from most marketing."

I disagree. That is in the eye of the beholder, not a fact in objective 
reality. Marketing is persuasion, no matter who the audience happens to be, 
and the persuasion is crafted for that audience. The underlying principles 
are very little different from those espoused by the Greeks several thousand 
years ago; a compelling message blends ethos, pathos, and logos in 
proportions appropriate to the audience and purpose. Selling widgets to a 
housewife and selling network hardware to engineers is fundamentally the 
same process, contains the same structure, the same components, and is 
influenced by the same set of dynamics.

Thanks

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