Re: techwr-l digest: July 13, 2003
Bruce wrote:\None of what you say disagrees with my point. Yes, all marketing is persuasion; if you remember, I even used the word. But the focus is logical persuasion.
I disagree. That is in the eye of the beholder, not a fact in objective reality. Marketing is persuasion, no matter who the audience happens to be, and the persuasion is crafted for that audience. The underlying principles are very little different from those espoused by the Greeks several thousand years ago; a compelling message blends ethos, pathos, and logos in proportions appropriate to the audience and purpose. Selling widgets to a housewife and selling network hardware to engineers is fundamentally the same process, contains the same structure, the same components, and is influenced by the same set of dynamics.
Or maybe its more accurate to say that, as practiced by me, that's the emphasis. Since my clients seem satisfied by the approach, I'm not much inclined to change it.
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
"But the price that we would really pay,
I didn't see it then:
March until your feet get sore,
You never dance again."
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Re: techwr-l digest: July 13, 2003: From: ASUE Tekwrytr
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