Re: Graphic design question

Subject: Re: Graphic design question
From: David Neeley <dbneeley -at- oddpost -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 18 Sep 2003 20:28:29 -0700 (PDT)



Michelle--

Now, it sounds mostly as if you're speaking of overprinting a four-color piece with two colors.

This is *not* as silly as it sounds, actually!

As you may be aware, in color printing--any printing, really--there are optimal job runs in terms of cost per piece. Thus, it is fairly frequently done that a client may do a full-color format in a massive run, and use a piece of that run at a time overprinted with topical text and such.

Think of a restaurant, for instance, wanting menus printed. Let's suppose it is a restaurant that features dishes prepared from only the finest fresh seasonal produce. Not unreasonable, right?

Then, let's suppose that they understand the economics of printing--so they have the menu design printed in four colors in, say, 5,000 piece runs. Each day or week or whatever, they then have the menus prepared and printed with the individual selections based upon what they find is available among the fresh foods at that time.

The result is they save a great deal of money.

Now, think of people doing things like newsletters--or service bulletins--or any number of other pieces that have different text needs but that the firm wants to be done as very colorful output. Whatever you may think of color laser printing, when you need large numbers of four-color work an offset press is much better.

Still, that may not be the appropriate answer in your client's circumstances--you would know that more than I. However, it's not always a good idea to *assume* the client is a moron--or even foolish--until you consider all the facts. Even then, it's rarely a good idea to *say* so!

David

-----Original Message from Michele Davis <michele -at- krautgrrl -dot- com>-----

Hi. Thanks everyone. I heard back from my printer, what the clients
wants is 2 color over 4 color, which is silly. On a digital press it's
cheaper to go 4/4 instead of 4/2.

THANKS! Michele


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