TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
I just got an bulk email from the Rockley group that announces an upcoming
visit to Seattle by Ann Rockley. Honestly, it sounds like the Pope is
coming.
Don't get me wrong -- I mean no disrespect to the person or the organization
(I confess, I don't know much about either). I just don't recall any other
documentation-related marketing campaign that built a "guru-aura" around a
person more than a methodology or a product. Maybe it was like this when
Hackos started out, too. I don't recall. Anyway, has anyone found this
marketing campaign persuasive?
RoboHelp for FrameMaker is a NEW online publishing tool for FrameMaker that
lets you easily single-source content to online Help, intranet, and Web.
The interface is designed for FrameMaker users, so there is little or no
learning curve and no macro language required! Call 800-718-4407 for
competitive pricing or download a trial at: http://www.ehelp.com/techwr-l4
---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
