Re: Offshore writers and editors

Subject: Re: Offshore writers and editors
From: eric -dot- dunn -at- ca -dot- transport -dot- bombardier -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 3 Nov 2003 10:56:06 -0500

"Mike O." <obie1121 -at- yahoo -dot- com> wrote on 11/03/2003 10:38:52 AM:
> It's very revealing to get a glimpse inside the
> marketing spin used by the offshore providers. We US-based
> writers don't often get a peek at the machinery used to drive the
> offshoring trend.

> Mike O.

Offshore, outsourced, contractor. All the same thing, all use the same 'tactics'
to market their services. There's no need to wonder how it's done. And as far as
the poorly worded resume from an overseas editor, I think we can all say that
we've seen the same from aspiring local employees and contractors.

Mike's advice about marketing is right on the money. To compete (no matter where
the competition is coming from), you have to market to price, and/or quality,
and/or delivery. Identify your strengths and market to potential customers
seeking those strengths. Beyond that, may the best businessman (or woman) win.

Eric L. Dunn
Senior Technical Writer



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