Re: Design of online documents?
Sometimes you can do both. If you design the PDFs to fit a standard letter-sized page in _landscape_ format, with ample margins and large type, it will work tolerably well on the screen, yet can still be printed. Will it work _really well_ for either use? Not without heroic design effort. But this approach sometimes offers an acceptable compromise when the answer to your question is "some will print, some will read online" and you don't have time or resources to produce a great document in two different formats.
Or, if you have a really slick pulishing system, you can generate two output formats from one file, with a Print-Friendly Version button automatically included on the landscape-formatted document.
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