Re: How to promote a Web site? (Long)

Subject: Re: How to promote a Web site? (Long)
From: lyndsey -dot- amott -at- docsymmetry -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Sun, 28 Mar 2004 01:16:37 -0500


Bruce Byfield writes:

I doubt that [sites] with a small target market are seriously effected by search engine positioning. In either of these cases, consumers are more likely to rely on research, word-of-mouth, past experience, and/or brand loyalty to make decisions. And in the case of non-technically literate markets, of course, search engine position is probably next to irrelevant.

I have to disagree with you here. It is the smaller markets that benefit most from SEO and search engine position. Those of us who have created tech-writing web sites are competing with 7 million web sites. The chances of getting a good position are much lower than they would be if we were competing against fewer sites. For example, Google returns only 107,000 sites on juggling. I couldn't care less about juggling, but JuggleNow (http://www.jugglenow.com) has an Alexa ranking (http://pages.alexa.com/prod_serv/traffic_learn_more.html) of 34,655, which is even better than TECHWRL's ranking of 70,883. Why is that site so popular? Because it uses legitimate SEO techniques.
In my first post on this subject, I recommended SiteSell's description of SEO. They also have a page (http://results.sitesell.com/lyam.html) that shows some of their customers' sites having a top-3% Alexa ranking. Most of these are small-market sites that have never existed off line and that get all their traffic from SEO. Who would have thought that www.christian-music-lyric.com, just one example that has an interest level of zero for me, would, out of a total 16.6 million sites on the web, have a traffic rank of 231,964, Or that teatreewonders.com could possibly have an Alexa rank of 93,841? One can only conclude that these small-market sites are doing something right, and that something is SEO.
~~~~~~~~~~~~~~~~~~~~~
Lyndsey Amott
www.docsymmetry.com
Winnipeg, MB R3G 2J3

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References:
Re: How to promote a Web site? (Long): From: lyndsey . amott
Re: How to promote a Web site? (Long): From: Bruce Byfield

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