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The author's background. Marketing consulting. Probably why so many.
Sentence fragments.
> -----Original Message-----
> From: Abby Klemmer
> Sent: Monday, April 26, 2004 3:30 PM
> To: TECHWR-L
> Subject: Great piece on marketing collateral
>
> Since a lot of us on this list dabble in marcom....
>
> A colleague forwarded this to me and I thought it was a
> really good read:
>
>http://www.productmarketing.com/magazine/2/2/0403mf.htm
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