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You can use the same fonts as everyone else, but still create a unique look
through document design.
However, by using these fonts, you are also throwing away any chance
of developing a unique style for your company or client. In fact, you are
guaranteeing that yoru documents will look the same as everybody
Of course, going for uniqueness also has its downside. If you want
that uniqueness to show, then you need to share documents as PDF, or
possibly postscript, or, if it's really important, to include the fonts with
That's true, but I think it's possible to strike a balance. For example,
I said earlier we use Arial and Courier New fonts for our text. But we
do use a custom font for the headers in many (not all) of our documents.
We also use customized graphics in all of our documents, all of which
have the same look and feel. (And we always send out documents in PDF
form, never in Word.)
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