Re: Fonts?

Subject: Re: Fonts?
From: Dick Margulis <margulisd -at- comcast -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 25 Oct 2004 14:33:49 -0400

Did you miss the "[off-list]" part, Lynn? ;-)

Continuing on-list, as the cat is out of the bag on this conversation, ...

Wright, Lynne wrote:

However, you can obsess about fonts and tweak your typography ad infinitum,
but only another anally-obsessive typomaniac is likely to notice most of the

In publication design, the font's being noticed is generally seen as a sign of failure. The goal is not being noticed but being effective, as I'm sure you well understand; and those tweaks and subtleties contribute toward the goal. Of course the point is to set up the design templates so that the tweaking is entirely transparent to the writer. We don't want to burden the tech writer's brain with composition issues.

The other good thing about sticking with the standardsis that they are safe
and more or less eternal... you don't run the risk of looking out of date by
using the currently-trendy font that may make your design look passe.

That's absurd. What was safe and more or less eternal in 1880 or 1920 or 1950 or 1980 looks dated today; and there is no reason to suspect that what is safe and more or less eternal won't look dated ten years from now.


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RE: Fonts?: From: Wright, Lynne

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