Re: Defeating the evil that is Marketing <g>

[John Posada <jposada01 -at- yahoo -dot- com>]

> Actually, what a "user" is to Marketing is not necessarily what a 
> "user" is to Engineering or Technical Publications. For a marketing
> person, a user is the guy who okays the purchase and/or signs the 
> check. That person may or may not be the end user. For engineers

Don't confuse marketing and sales. What you say may* be true for
sales, but I don't think it applies to marketing nearly as much, if
at all.

BTW...I'm in the department called Communications. We're in the
Marketing hierarchy, and that doesn't change how we create our
documentation.

And BTW...the "user" to Enginerring may not be the real user...they
are usualy a user as enginerring sees them, excited about the product
from the perspective of the product, when in reality, most users are
only excited about a product from the perspective of their job
objectives. 

If you don't believe me, what an engineer demo a product. They'll
spend 15 minutes explaining how wonderful a button may be becuase
they understand how difficult it is what it does.  The user, OTOH,
just cares that it does whatever it does.

=====
John Posada
Senior Technical Writer


		
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