Editorial/Press Release - What are some points to consider while writing?

Subject: Editorial/Press Release - What are some points to consider while writing?
From: "Jennifer C. Bennett" <fritillary -at- gmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 2 Nov 2005 10:08:50 -0600


I will be writing an editorial/press release for a software application. I have not written one before, and I am interested in finding out what points need to be considered before and while writing. I have written the help system and user manual for this application, so I am very familiar with the application.

What questions should I ask myself and the subject matter expert before writing? From the examples I have seen, the important thing is to outline the key features of the software. Is it more important to give a brief overview of the product, then go into the new features, or is it more effective to describe the new features first and then go inot an overview?

I think a couple of important questions to ask would be "How familiar are the readers with the product or similar products?" and "What method/software do the typical potential customers currently use?"

What are some others I should consider?




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