Re: Editorial/Press Release - What are some points to consider while writing?
I will be writing an editorial/press release for a software application. I have not written one before, and I am interested in finding out what points need to be considered before and while writing. I have written the help system and user manual for this application, so I am very familiar with the application.
What questions should I ask myself and the subject matter expert before writing? From the examples I have seen, the important thing is to outline the key features of the software. Is it more important to give a brief overview of the product, then go into the new features, or is it more effective to describe the new features first and then go inot an overview?
I think a couple of important questions to ask would be "How familiar are the readers with the product or similar products?" and "What method/software do the typical potential customers currently use?"
What are some others I should consider?
Professor, Technical Communication
Seneca College of Applied Arts & Technology
Toronto, ON 416.491.5050 x3133
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