RE: Branded communication design

Subject: RE: Branded communication design
From: "Joe Malin" <jmalin -at- tuvox -dot- com>
To: "Rob Tovey" <robtovey -at- hotmail -dot- co -dot- uk>, <TECHWR-L -at- LISTS -dot- TECHWR-L -dot- COM>
Date: Tue, 15 Nov 2005 11:04:45 -0800

Some thoughts:
* branding should be consistent. I align my terminology, graphics, and
so forth with the established
marketing branding. If there isn't any, I push for it! I make sure my
product managers review the
* I would prefer to answer your question in terms of production values.
The high-priced products I'm
familiar with have nice four-color instruction manuals. *I* would not
be put out if they were in
plain black and white, but others might. It depends (as always) on the
For example, most SW engineers wouldn't blink an eye if Adobe
Photoshop came in a brown box! I don't
think this would be as acceptable to graphic artists, though.
I mean, sometimes I am prejudiced *against* high-quality
documentation, cuz all too often the quality of
the words are nowhere *near* the quality of the cover!


Joe Malin
Technical Writer
jmalin -at- tuvox -dot- com
The views expressed in this document are those of the sender, and do not
necessarily reflect those of TuVox, Inc.

-----Original Message-----
From: techwr-l-bounces+jmalin=tuvox -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jmalin=tuvox -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf
Of Rob Tovey
Sent: Tuesday, November 15, 2005 9:24 AM
To: TECHWR-L -at- LISTS -dot- TECHWR-L -dot- COM
Subject: Branded communication design

How should branding be addressed in communication design? Does an
instruction manual printed in black and white, on cheap paper undermine
the brand? Advice please


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