RE: Hiring Question

Subject: RE: Hiring Question
From: Sharon Burton <sharon -at- anthrobytes -dot- com>
To: Tony Markos <ajmarkos -at- yahoo -dot- com>
Date: Mon, 12 Dec 2005 12:16:01 -0800

Um, Tony, I have 15 minutes. I don't care at all if the writer has any idea
about the product I'm asking them to design the infromation for. I tell them to
make stuff up if they want.

I don't care a hoot how they analyze stuff. I care about how they write and how
they design information. That's it.


Sharon Burton
CEO, Anthrobytes Consulting

Quoting Tony Markos <ajmarkos -at- yahoo -dot- com>:

--- Sharon Burton <sharon -at- anthrobytes -dot- com> wrote:

However, I'm doing writing kind of test for my
employer as we try to find writers. Why? Easy.

The test is not about writing. I assume as a
professional writer, you can write. I'm interested in
how you approach a badly
organized page of information.

Tony Markos responds:

And what better way to organize the text than for the
writer to have a properly structured understanding of
the product. (No matter how organized the formatting,
if writer does not have an comprehensive, integrated
understanding of the product, the text is going to be
real disjointed.)

As Charles Horn (generally credited with having
"invented" structured writing) states on the
Infomapping web site: (structured) writing is really
all about [a proper product] analysis.


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RE: Hiring Question: From: Tony Markos

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