Re: retronym alert: whitemail
I think that I'd have to be writing to an extremely formal audience before the widely recognized - and used - "snail mail" would not be appropriate.
Perhaps I should have clarified the context in which I saw the word used. It was a job listing for a marcom production artist who, among other duties, would be designing and implementing "email and whitemail campaigns." It seemed a fresh use to me.
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