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In the not-too-distant past, one way to improve the return rate on paper surveys was to put a crisp $1 bill in with the survey. It got attention and people appreciated it enough to take the time to fill it out and send it back.
These days, maybe you'd want to put in a $2 bill if you can still find them. The novelty might pay off.
tjohnson -at- starcutter -dot- com
From: techwr-l-bounces+tjohnson=starcutter -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+tjohnson=starcutter -dot- com -at- lists -dot- techwr-l -dot- com]On
Behalf Of Jennifer_Gidner -at- Dom -dot- com
Sent: Thursday, February 16, 2006 4:09 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Cc: Helen_Carter -at- Dom -dot- com
Subject: Customer Satisfaction Survey
Our small (2-member) Technical Writing shop has been told that we will be
measured this year by the results of a customer satisfaction survey that we
must create. Yikes!
We need good numbers to justify expanding our group and to prove that TWers
really DO provide a valuable and necessary service. I am desperately
seeking hints/help from anyone who has created such a survey in the past
(or anyone who has any ideas, really)!
Such as, what are good questions? What is a good scale? I've searched the
archives and noticed a small debate on using an odd or even number of
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