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I was "teach you how to" versus "empowering with the knowledge to." My
comparison was "teach" versus "empowering you with the knowledge." The
former is directed at people who have bought the product; the latter, in my
opinion, is still trying to convince the user to make a purchase.
I didn't count the letters.
From: John Posada [mailto:jposada01 -at- yahoo -dot- com]
Sent: Wednesday, February 14, 2007 10:32 AM
To: Al Geist; techwr-l -at- lists -dot- techwr-l -dot- com
Subject: RE: Pet Peeves
Actually, the first version is eight letters and the second is 10.
How do you figure five in place of one?
> Nothing like using five words to replace one word. Gotta love those
> marketing types that don't have a clue about the difference between
> helping the customer after the sale as opposed to trying to convince
> them to buy the product.
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