RE: Discover Magazine String Theory Video Contest

Subject: RE: Discover Magazine String Theory Video Contest
From: "Hickling, Lisa (TOR)" <lhickling -at- Express-Scripts -dot- com>
To: "Ned Bedinger" <doc -at- edwordsmith -dot- com>, "Al Geist" <al -dot- geist -at- geistassociates -dot- com>, techwr-l -at- lists -dot- techwr-l -dot- com
Date: Thu, 22 Feb 2007 10:05:38 -0600

Thanks for mentioning, Ned. The Martin Agency *have* been cleaning up
with the caveman, celeb interpreting and talking gecko concept: cavemen
spoke to the male population; celebs to the older; and the gecko to the
female population. The TW tie-in is that lesson and age-old adage "know
your audience" and advertise (or in our case write/video/podcast)
uniquely to them!

Intrestingly Al, when I read your mention of "taking yet another
tour...", I expected to see "on the Technical Concert curcuit" at the
end of that sentence. Teehee...just a few hours to Friday!

Lisa H.

-----Original Message-----
From: Ned Bedinger
Whoa, this trend must be leaving the big ad agencies fearful for their
revenoo streams. Except for the caveman ads--that agency ought to be
cleaning up. I'll bet they could do a wicked good take on cavemen in the

13th dimension.

-----Original Message-----
From: Al Geist
So it begs the question, if knowledge is going directly from lay person
lay person, where does that leave us?....

On a tropical beach sipping Mai Tais...taking yet another tour through
(California, Italian, French...) wine country, Oktoberfest anywhere in
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