Tiny Type for Product Inserts

Subject: Tiny Type for Product Inserts
From: jopakent -at- comcast -dot- net
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 27 Feb 2007 19:00:35 +0000

Greetings Whirlers,

My client manufactures clinical diagnostic equipment and has for years distributed lengthy product inserts (PIs) that describe the FDA recognized capabilities of the product. The current product inserts are 20-25 letter size pages set in 10' type. They need me to reduce them to as small (miniature) as possible.

I've been tasked with re-purposing these inserts so that they can more closely resemble the PIs that are distributed by pharmaceutical product representatives. When these reps visit a physician, they hand out some kind of branded sample (a pen or a mug or refrigerator magnet with the drug name on it). Attached to that sample is a tiny, tiny PI (not sure how small, my contact suggested 4.5 point type, not sure if that was accurate), The PI is printed on very thin paper (so thin that too much oil on your fingers renders it illegible) to facilitate portability. From what I understand, these tiny PIs are physically glued to the branded sample.

I'm wondering about font sizes, page sizes, layout ideas, that kind of thing. I'd rather avoid re-inventing the wheel (since as always, they want it yesterday), or spinning my wheels unnecessarily. I haven't seen an example yet of what they're talking about, but they said they'd try to run one down to send me.

So, has anybody out there ever worked on producing something like this? (Yesterday's humorous watch documentation comes to mind) I've not seen one of these yet (the client is going to try to find one to send me). Any information at this point would be tremendously helpful. I haven't even figured out what to Google at this point.

Thanks in advance,
--
J. Paul Kent
206-383-0539
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