RE: Tiny Type for Product Inserts

Subject: RE: Tiny Type for Product Inserts
From: "Thomas Johnson" <tajohnson -at- microlinetc -dot- com>
To: <jopakent -at- comcast -dot- net>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 27 Feb 2007 15:47:31 -0500

Question, is this for the purposes of passing along information or to
produce a novelty item? In either case, you might accomplish what you want
by scaling the original down. Are you able to get a PDF version or the
original source file. I can't imagine reproducing 20 pages of text as small
as possible, let alone re-keying all the information for a novelty item.
There are better ways of replicating something. It seems like you could get
by with just reproducing the cover page and using a bunch of blank pages
behind it. Is anyone going to look at the inside. I'd be asking my contact
more questions about the intent of the product.

Tom Johnson

-----Original Message-----
From: techwr-l-bounces+tajohnson=microlinetc -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+tajohnson=microlinetc -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of jopakent -at- comcast -dot- net
Sent: Tuesday, February 27, 2007 2:01 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Tiny Type for Product Inserts

Greetings Whirlers,

My client manufactures clinical diagnostic equipment and has for years
distributed lengthy product inserts (PIs) that describe the FDA recognized
capabilities of the product. The current product inserts are 20-25 letter
size pages set in 10' type. They need me to reduce them to as small
(miniature) as possible.

I've been tasked with re-purposing these inserts so that they can more
closely resemble the PIs that are distributed by pharmaceutical product
representatives. When these reps visit a physician, they hand out some kind
of branded sample (a pen or a mug or refrigerator magnet with the drug name
on it). Attached to that sample is a tiny, tiny PI (not sure how small, my
contact suggested 4.5 point type, not sure if that was accurate), The PI is
printed on very thin paper (so thin that too much oil on your fingers
renders it illegible) to facilitate portability. From what I understand,
these tiny PIs are physically glued to the branded sample.

I'm wondering about font sizes, page sizes, layout ideas, that kind of
thing. I'd rather avoid re-inventing the wheel (since as always, they want
it yesterday), or spinning my wheels unnecessarily. I haven't seen an
example yet of what they're talking about, but they said they'd try to run
one down to send me.

So, has anybody out there ever worked on producing something like this?
(Yesterday's humorous watch documentation comes to mind) I've not seen one
of these yet (the client is going to try to find one to send me). Any
information at this point would be tremendously helpful. I haven't even
figured out what to Google at this point.

Thanks in advance,
J. Paul Kent


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Tiny Type for Product Inserts: From: jopakent

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