RE: cross-cultural study on typefaces/fonts

Subject: RE: cross-cultural study on typefaces/fonts
From: Melissa Nelson <melmis36 -at- hotmail -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 20 Mar 2007 12:22:46 -0400

I do not know of a study on it, but I had a boss that authored textbooks in the History and Philosophy of Science. He would write and turn everything to the publisher in Comics San MS. When I asked him why, he said because it was such a stuffy subject and made him feel a bit like a stuffy professor, that he needed the font to lighten things up. Before that I had never really thought about fonts, and I think about them a lot more since. We use strictly Verdana here...and when I asked about that...I was told the Big Guy likes it! Works for me! Oddly enough I have changed all my fonts at home to Verdana as well.

Hope this was not too "off-topic", I just found it interesting that someone else thinks about fonts and emotions as well!

Melissa



> Date: Tue, 20 Mar 2007 11:56:25 -0500> From: john -at- garisons -dot- com> To: hokumhome -at- freehomepage -dot- com> Subject: Re: cross-cultural study on typefaces/fonts> CC: techwr-l -at- lists -dot- techwr-l -dot- com> > I don't have what you're looking for, but I do believe that there is a > definite connection and offer these anecdotes for your consideration:> > Years (20+) ago there was a great early computer/printing store in > Harvard Square (Cambridge, MA for those not on the east coast US). They > had a great series of posters that displayed words like TRUST, > COMFORTABLE, RELAXED, etc. all in different type faces. It really worked > to get the idea across that different fonts conveyed different emotions. > I recall getting a photocopy of them and might have it someplace ... > > A few years later a friend showed me his new business card for the > consulting business he had just founded. I said it looked really > excellent. He said that he had used the same type face that is used to > print US currency ... He made a significant profit his first year; > whether there's a connection between that and his card's font, I don't know.> > But that and your message made me wonder: would a business card printed > with the type used in US money have the same feeling/effect someplace else?> > My 2¢,> > John G> > > Sean Hower wrote:> > Hi gang.> >> > So, I was busy digesting some piece of information about the way a particular font made people feel, the emotions that it evoked. It got me wondering whether such reactions were learned or if the design was tapping into some subconscious perception. Which, then in turn, got me wondering whether a particular typeface/font would trigger the same reactions across cultures. I'm not talking about perceiving something to be easier to read. I'm talking about pure emotional reactions such as "When I see that font, I think elegance" or "When I see that font, I think of authority." This then got me thinking about what it is about a particular typeface that evokes these reactions......is it the line height, the weight, the style of serif? It would be easy to say it's a combination of all three, but what is it, individually, that creates these reactions?> >> > So, has anyone come across a book or study that examines this sort of thing. Something along the lines of psychology of colors but for typefaces/fonts? Has anyone run into any cross-cultural studies that examined the emotions that fonts evoked? A comparative study would be great.> >> > This isn't for any particular job; it's just for my own interest.> >> > Thanks.> >> >> > > ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^> > Create HTML or Microsoft Word content and convert to Help file formats or > printed documentation. Features include single source authoring, team authoring,> Web-based technology, and PDF output. http://www.DocToHelp.com/TechwrlList> > Now shipping: Help &amp; Manual 4 with RoboHelp(r) import! New editor,> full Unicode support. Create help files, web-based help and PDF in up> to 106 languages with Help &amp; Manual: http://www.helpandmanual.com> > ---> You are currently subscribed to TECHWR-L as melmis36 -at- hotmail -dot- com -dot- > > To unsubscribe send a blank email to > techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com> or visit http://lists.techwr-l.com/mailman/options/techwr-l/melmis36%40hotmail.com> > > To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com> > Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit> http://www.techwr-l.com/techwhirl/ for more resources and info.>
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