Business logic of aftermarket manuals

Subject: Business logic of aftermarket manuals
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 17 Aug 2007 11:22:52 -0400

I've worked for companies whose customers were pleasantly surprised to
receive good documentation at no extra charge.

I've also worked for companies whose customers assumed that good, free
documentation was a quality measure for the product as a whole. For
them, an incomplete manual was as bad as a loose bolt.

In both cases, the good, free documentation was good for sales. You'd
have to balance that against your sales of aftermarket documentation.

Also, remember that this issue (like many issues on TECHWR-L) isn't
limited to software. Someone could write a Dummies book for maintaining
a Ford Mustang, even though Ford already has tech writers for end-user

-- Dan Goldstein

> -----Original Message-----
> From: Chris Borokowski
> Sent: Friday, August 17, 2007 10:58 AM
> Subject:
> I've noticed the same thing. The business logic
> then gets more complicated. If you're selling
> an aftermarket product, you can't make the
> manual that comes with the software too
> competitive.
> I would like to know more of these economic
> reasons. I'm guessing I know two of them. First,
> software has become so expensive to develop
> that support, training and consulting are bigger
> profit centers.
> Second, so many people pirate the stuff that the
> company might as well make its ten bucks selling
> them an instructional book.

Create HTML or Microsoft Word content and convert to Help file formats or
printed documentation. Features include support for Windows Vista & 2007
Microsoft Office, team authoring, plus more.

True single source, conditional content, PDF export, modular help.
Help & Manual is the most powerful authoring tool for technical
documentation. Boost your productivity!

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

RE: Guess what: we suck!: From: Jessica Weissman
RE: Guess what: we suck!: From: Chris Borokowski

Previous by Author: RE: The Big Deal (was Re: No Time to Read)
Next by Author: What a tiny company wants
Previous by Thread: RE: Guess what: we suck!
Next by Thread: Re: Guess what: we suck!

What this post helpful? Share it with friends and colleagues:

Sponsored Ads