Re: Average/best length of newsletter article?

Subject: Re: Average/best length of newsletter article?
From: <wongword -at- ozemail -dot- com -dot- au>
To: "techwr-l List" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 1 Nov 2007 20:34:33 +1100

As has already been mentioned some journals specify and insist on a certain
number of words.

If you're managing your own newsletter there are 2 considerations. Firstly
if it doesn't fit on one page then you rely on people to turn to another
page for the remaining text. I have heard it said that many US popular
magazines work this way. That is the article starts a the front then all the
articles are finished at the end of the magazine. That is not the Australian
way and has apparently proven to be unpopular here.

Another consideration is to think how long it takes people to read an
article. I don't have my reading counts here at home but you might think of
it in terms of "Can I get someone to take x minutes to read about this? "

The placement of the article near longer or shorter article also ,
presumably influences whether you will get read.

Irene Wong
Publishing Manager

> As long as it needs to be to cover the material.
> I like to get way down into the greasy dirty details and backstories --
> the in-depth stuff that isn't available in a commercial newspaper. If
> it comes to more than 1000 words, well, that's why God invented
> serialization.

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