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Methink that this mantra means know what your readers are like in the sense
of knowing what the audience is like -- and not that the writer should know
them personally. Altho there is a benefit to the latter. But it can hardly
ever be arranged, of course.
Yours was a humorous message though.
Whenever people (on this list and elsewhere) earnestly utter "know your
readers/users", I have to chuckle.
On the days when I need a break from the techy stuff, it amuses me to
wonder how I would go about knowing them.
I will never meet them. I will never talk to them. I will never
correspond with them via e-mail.
If/when they visit our location, they are business people and very
senior engineers, not the technical grunts (who stay back home in
Europe, India, Korea, Australia, Japan, working in their labs and server
rooms), and they meet with selected staff members here for specific
With one exception that I know, none of the customers has a branch
office in my city. Well, the banks and some governments do, but ...
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