RE: Never lead with a graphic

Subject: RE: Never lead with a graphic
From: "Sean Brierley" <sbrierley -at- Accu-Time -dot- com>
To: "Tech Whirlers" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 8 Jul 2008 16:35:34 -0400

I need to know it's a bus map first. Please introduce this line drawing
you are presenting to me.



Sean Brierley
Technical Writer

-----Original Message-----
From: techwr-l-bounces+sbrierley=accu-time -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+sbrierley=accu-time -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of Rebecca Hopkins
Sent: Tuesday, July 08, 2008 4:34 PM
To: Tech Whirlers
Subject: Re: Never lead with a graphic


The graphic represents the functionality at a very basic level - the big
picture. The explanation is the detail the graphic does not express. It
is the most important thing, because it is the starting point. If they
don't understand why they are being presented with the graphic, then the
graphic needs improvement, not the text.

This graphic is like a bus map. First you want to see the map that shows
where the bus goes, then you want to see the text schedule that lists
when the bus stops at your location. If I tell you that the 57 stops at
here at 3:45, you'll say so what? If you see the map first, you'll know
that you can take the 57 to Packard's Corner - if that's where you want
to go, now you care when it stops here.

Does that make sense?<snip>

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Re: Never lead with a graphic: From: Rebecca Hopkins

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