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I attended a seminar where the presenters called it capitalization Tourette
syndrome. The Pooh-Bear style works for me, too.
From: Janet Swisher
I think you are likely to fight a losing battle over this particular rule,
given the more general trend you noted of over-capitalizing, to which both
engineers and marketers seem prone. (Lyn Dupre calls this the "Pooh-Bear"
style of capitalization, "in which Everything takes on Great Importance",
after its use in the works of A.A. Milne.) You might choose to wage a wider
campaign against Pooh-Bearisms. Or you might decide to pick a different
battle, one where there is greater inconsistency, or where a usage
substantially interferes with clear communication.
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