TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
In response to Ronald Schwartz, Kevin McLauchlan wrote:
> I would pre-pend an article if I'm using the product name as an
> adjective - 'the CCU something-or-other'. When referring to it by
> itself, as your management appears to prefer, no article.
> BUT... our style mandates that we use our trademarked names as
> adjectives whenever practical, as an aid to preserving those
> so I end up using "... the Luna HSM" the majority of the time, where
> is hardware security module, and Luna is our product line... of HSMs.
> All of that to say, YMMV.
The trademark issue is an important point, and I'd state it more
strongly than Kevin. If CCU and/or CosmoCall Universe are trademarked,
regularly using them as nouns is being negligent with a valuable company
Does your company have a legal dept. or attorney on retainer? Is there
someone in marketing who's responsible for or cares about the corporate
brand, public image, etc?
Our marketing dept. publishes a document setting forth the rules for
using corporate trademarks, logos, etc. Trademarks are always supposed
to be used as adjectives.
I'm sure we slip up occasionally. But from a legal standpoint, slipups
are OK -- consistent misuse is not.
For each trademarked product name, there are one or more nouns approved
for use with it: ABC system, DEF application, GHI server, etc.
"Something-or-other" doesn't seem to be listed. :-)
Richard G. Combs
Senior Technical Writer
richardDOTcombs AT polycomDOTcom
rgcombs AT gmailDOTcom
ComponentOne Doc-To-Help gives you everything you need to author and
publish quality Help, Web, and print content. Perfect for technical
authors, developers, and policy writers. Download a FREE trial. http://www.componentone.com/DocToHelp/
True single source, conditional content, PDF export, modular help.
Help & Manual is the most powerful authoring tool for technical
documentation. Boost your productivity! http://www.helpandmanual.com
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-