Trademark placement . . . again

Subject: Trademark placement . . . again
From: Nancy Allison <maker -at- verizon -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Thu, 13 Nov 2008 09:06:31 -0600 (CST)

I searched techwr-l and did find some useful threads. However, for some
reason, they were from about 10 years ago, and they didn't answer my
exact question anyway.

So, here it is: Does anyone have a reputable, printed style guide or
other reference work that gives a standard for where you put the
trademark symbol, and how often?

I've inherited a document that places TM after virtually every
occurrence of the product name. However, no one in this company owns the
documetation formally, so I believe that I can change this document . .
. but I want an official source to back me up.

Chicago Manual of Style -- not a peep about placement.

Microsoft Manual of Style -- surprisingly (at least, to me) same

Judy Tarutz's wonderful Technical Editing . . . same

I know what every other company I've ever worked at has done . . . but
that explanation is not going to be compelling, here.

Any suggestions gladly received.


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