RE: Trademark placement . . . again

Subject: RE: Trademark placement . . . again
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 13 Nov 2008 10:29:04 -0500

Many of us on TECHWR-L are confident that we know the right answer
(including me). But if your trademark is worth *anything* to your
company, then it's worth asking your company's lawyer.

And that's probably why CMS, MMOS, and Judy Tarutz all kept mum. Good
for them!

> -----Original Message-----
> From: Nancy Allison
> Sent: Thursday, November 13, 2008 10:07 AM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: Trademark placement . . . again
> I searched techwr-l and did find some useful threads.
> However, for some reason, they were from about 10 years ago,
> and they didn't answer my exact question anyway.
> ... Does anyone have a reputable, printed style
> guide or other reference work that gives a standard for where
> you put the trademark symbol, and how often?
> I've inherited a document that places TM after virtually
> every occurrence of the product name. However, no one in this
> company owns the documentation formally, so I believe that I
> can change this document...
> . but I want an official source to back me up.
> Chicago Manual of Style -- not a peep about placement.
> Microsoft Manual of Style -- surprisingly (at least, to me) same
> Judy Tarutz's wonderful Technical Editing... same
> I know what every other company I've ever worked at has done
> ... but that explanation is not going to be compelling, here.
> Any suggestions gladly received...

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Trademark placement . . . again: From: Nancy Allison

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