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Consider the audience's preferences for receiving updated information: push
or pull? If a great percentage of the newsletter subscribers or recipients
are not accustomed to receiving updates via pull mechanisms (news feeds,
tweets, or other tools that they need to consciously subscribe to), then a
push style newsletter delivered via email could reach more people than a
blog. However, if you are sure the audience is willing and able to subscribe
to a blog, and is content with using news feeds to learn that something has
changed on the blog, then go with the blog.
That's my quick two-cents worth. I'd be interested to know what you
ultimately decide to do and why -- if you are willing to share.
Every day you learn something new is a good day!
Date: Sun, 26 Apr 2009 10:15:33 +0300
From: Erika Yanovich <ERIKA_y -at- rad -dot- com>
Subject: Newsletter vs blog
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
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We are putting up a quarterly newsletter for our technical audience and I
know companies have blogs on their sites, usually for marketing purposes.
I'd like to hear your opinions about replacing the newsletter with a
technical blog (considered a more updated form of communication). Any
thoughts will be greatly appreciated.
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