Re: Shazam! You're a marketing writer!

Subject: Re: Shazam! You're a marketing writer!
From: Nancy Allison <maker -at- verizon -dot- net>
To: Jessica -dot- Weissman -at- hillcrestlabs -dot- com
Date: Tue, 05 May 2009 13:53:14 -0500 (CDT)

Darn! I just, I mean **just** used "seamlessly." You mean I have to take it out?

Once I take it out, what do I have to say instead? Painlessly? Mindlessly? Cluelessly?

Huh. This is harder than it seems. . .

--Nancy


On May 5, 2009, Jessica Weissman <Jessica -dot- Weissman -at- hillcrestlabs -dot- com> wrote:

There are three keys to good marketing writing:

1) don't use "seamless" or "seamlessly" unless you're talking about
gluing two pieces of fabric together.

2) don't use "leverage" unless you are talking about physics or
financial stuff.

3) don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.

- Jessica
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