RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Al Geist" <al -dot- geist -at- geistassociates -dot- com>
To: "'Nancy Allison'" <maker -at- verizon -dot- net>, <Jessica -dot- Weissman -at- hillcrestlabs -dot- com>
Date: Tue, 5 May 2009 15:01:06 -0400

Jessica Weissman wrote:

>There are three keys to good marketing writing:

1) don't use "seamless" or "seamlessly" unless you're talking about
gluing two pieces of fabric together.

2) don't use "leverage" unless you are talking about physics or
financial stuff.

3) don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.<


Why can't you use those terms? I've used them all successfully in marketing
for both print and online. I'm interested in the reasoning behind these
"three keys."

Al Geist
Technical Communicator, Help, Web Design, Video, Photography
Office/Msg: 802-872-9190
Cell: 802-578-3964
E-mail: al -dot- geist -at- geistassociates -dot- com
Website: www.geistassociates.com
See Also:
Fine Art Photography
Website: www.geistarts.com

"...I walked to work, quit my job, and kept walking. Better to be a pilgrim
without a destination, I figured, than to cross the wrong threshold each
day." (Sy Safransky)



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References:
Re: Shazam! You're a marketing writer!: From: Nancy Allison

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