Shazam! You're a marketing writer! (take II)

Subject: Shazam! You're a marketing writer! (take II)
From: Geoff Hart <ghart -at- videotron -dot- ca>
To: TECHWR-L Writing <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 05 May 2009 15:31:35 -0400

Jessica Weissman noted: <<There are three keys to good marketing
writing: 1) don't use "seamless" or "seamlessly" unless you're
talking about gluing two pieces of fabric together. 2) don't use
"leverage" unless you are talking about physics or financial stuff.
3) don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.>>

Like the advice to avoid "very", the basic advice is good: these terms
are horribly overused. But don't treat the advice to avoid them as a
law of nature. Each term is appropriate in certain cases, and each one
is useful: seamless means "with minimal hassle", leverage means taking
a small amount of effort or other input and magnifying it, and
paradigm is a way of seeing the world. Each can be used appropriately
for those contexts.

------------------------------------------------------------------------
Geoff Hart (www.geoff-hart.com)
ghart -at- videotron -dot- ca / geoffhart -at- mac -dot- com
------------------------------------------------------------------------
Effective Onscreen Editing:
http://www.geoff-hart.com/books/eoe/onscreen-book.htm
------------------------------------------------------------------------

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals.
http://www.doctohelp.com

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Follow-Ups:

References:
Re: Shazam! You're a marketing writer!: From: Nancy Allison
RE: Shazam! You're a marketing writer!: From: Jessica Weissman

Previous by Author: Shazam! You're a marketing writer!
Next by Author: Digital delivery of documentation?
Previous by Thread: RE: Shazam! You're a marketing writer!
Next by Thread: RE: Shazam! You're a marketing writer!


What this post helpful? Share it with friends and colleagues:


Sponsored Ads