Re: Shazam! You're a marketing writer!

Subject: Re: Shazam! You're a marketing writer!
From: Bill Swallow <techcommdood -at- gmail -dot- com>
To: Nancy Allison <maker -at- verizon -dot- net>
Date: Tue, 5 May 2009 16:50:16 -0400

> What advice would you give a tech writer who wants to do better this time? What's the difference, after all? When you put on your Marketing writer hat, how do you write differently?

If you have a buzzword you can use, use it. If you can leverage
emotion, do it. If you can work in parallelism, use it. If you can
sacrifice detail and length for spin and punch, do it.

Focus not on "what is" but on "I want".

Bill Swallow
Twitter: @techcommdood

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Shazam! You're a marketing writer!: From: Nancy Allison

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