RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 6 May 2009 11:55:47 -0400

Nope. When I'm trying to get someone to buy something -- or for that
matter, when I'm trying to get my daughter to finish her glass of milk
-- someone might think they'd benefit from my failure. Persuasion
assumes an opposing force.

> -----Original Message-----
> From: Milan Davidovic
> Sent: Wednesday, May 06, 2009 11:29 AM
> To: Dan Goldstein
> Cc: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: Re: Shazam! You're a marketing writer!
>
> On Wed, May 6, 2009 at 11:16 AM, Dan Goldstein wrote:
> > "This HD Drive Assembly can save you money!" -- that's persuasion.
> >
> > "Use caution when removing the HD Drive Assembly, as its
> surface may
> > be hot." -- that's instruction.
>
> Would you agree that at least both share the goal of getting
> someone to do something?
>

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References:
Shazam! You're a marketing writer!: From: Nancy Allison
RE: Shazam! You're a marketing writer!: From: Daniel Ng
RE: Shazam! You're a marketing writer!: From: Dan Goldstein
Re: Shazam! You're a marketing writer!: From: Milan Davidovic
RE: Shazam! You're a marketing writer!: From: Dan Goldstein
Re: Shazam! You're a marketing writer!: From: Milan Davidovic

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