RE: Shazam! You're a marketing writer!

["Daniel Ng" <kjng -at- gprotechnologies -dot- com>]

*This message was transferred with a trial version of CommuniGate(r) Pro*
To make your sentences excite(most you already have)
 - Empathy. Your customers, if they are people who have to face annual
balance sheets from day are concerned about cost and money. F
 - google the '10 marketing key words' that evoke a response. Try fitting a
few words in
    - Save, Money, Cost, Power, etc
 - Start with 'you'.
 - Start with verbs
 - Close with an action statement
 - Communicate honestly with integrity and you will shine through
 - 


Do not bury your message.
 - I.e. we provide you with paradigm shifting products and services that 




A good marketing writer is not a less of an ideal than a technical writer.
Each aims to persuade, instruct and to simplify. 

I know you will be good at this.


Daniel Ng




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