RE: Shazam! You're a marketing writer!

Subject: RE: Shazam! You're a marketing writer!
From: "Daniel Ng" <kjng -at- gprotechnologies -dot- com>
To: "'Nancy Allison'" <maker -at- verizon -dot- net>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 6 May 2009 16:01:38 +0800

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To make your sentences excite(most you already have)
- Empathy. Your customers, if they are people who have to face annual
balance sheets from day are concerned about cost and money. F
- google the '10 marketing key words' that evoke a response. Try fitting a
few words in
- Save, Money, Cost, Power, etc
- Start with 'you'.
- Start with verbs
- Close with an action statement
- Communicate honestly with integrity and you will shine through
-


Do not bury your message.
- I.e. we provide you with paradigm shifting products and services that




A good marketing writer is not a less of an ideal than a technical writer.
Each aims to persuade, instruct and to simplify.

I know you will be good at this.


Daniel Ng




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References:
Shazam! You're a marketing writer!: From: Nancy Allison

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