Industry jargon OK in marketing docs?

Subject: Industry jargon OK in marketing docs?
From: Julie Stickler <jstickler -at- gmail -dot- com>
To: Technical Writing <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 11 Aug 2009 10:43:34 -0400

While I'm out of work I'm doing some contracting for previous
employers. Last week I formatted some marketing docs for the place
that I used to work a year ago. The text had already gone through
several edits (that I wasn't involved in) so since I was mostly hired
to format it in InDesign and generate a PDF, I only fixed one glaring
error, changing "contractor spend" to "contractor spending."

Today I recieved an e-mail asking for the following "Change “spending”
back to “spend” for phrases like “contractor spend.” This is industry

Arggghhhh! I was always taught to remove jargon from my docs. But
then I have done mostly software manuals and help, I haven't had much
experience writing marketing documents. One the one hand I'm thinking
that since I'm contracting, the customer is always right. If that's
what they want, that's what I should give them. On the other hand,
gramatically incorrect jargon makes me cringe.

So I ask you, TECH-Wrlers, do you include industry jargon in your
marketing docs?

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