Re: Industry jargon OK in marketing docs?

Subject: Re: Industry jargon OK in marketing docs?
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "Technical Writing" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 11 Aug 2009 09:04:59 -0700

Julie said she used to work for this company, so I expect she already
knows the answers to these questions and is just torn between following
the reviewer's request for jargon and standing fast on her normal
non-jargon practice.

One of the nicer aspects of contracting is usually that you usually find
yourself reporting to only one person (the person who is responsible for
your contract) and can direct policy issues to that person, as opposed
to being a direct hire and being in the middle of a potential in-house
foodfight. In this situation I would simplify my life and just drop it
in that person's lap to resolve instead of girding up for a fight. If
the company thinks my opinion on matters of policy is so authoritative,
why am I not still an employee there?

Gene Kim-Eng


----- Original Message -----
From: "Kathleen MacDowell" <kathleen -at- writefortheuser -dot- com>
> This is an interesting question. I'm not a marketing specialist, but I
> think
> I'd approach the issue by talking to the client. Questions might be:
>
> Is the material directed at a highly specific audience where the
> terminology
> would be the most or best recognized term? Much as I'd tend to agree
> with
> your initial reaction, what seems like jargon to me is often found in
> materials aimed at specialized audiences, such as software engineers,
> versus
> what would be found for basic "user" materials.
>
> More generally, do they "feel" that the terminology is necessary, and
> why.
>
> Who's returning the materials to you? Is it someone who should be
> making the
> final judgment, or perhaps someone who just happened to notice your
> change
> and isn't in the decision loop?

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References:
Industry jargon OK in marketing docs?: From: Julie Stickler
Re: Industry jargon OK in marketing docs?: From: Kathleen MacDowell

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