Re:Teaching a practical business writing class and looking for professional rubrics

[Nancy Allison <maker -at- verizon -dot- net>]

Keith: Everything you describe is what I put under the category of "problem-solving." As you will recall, I said that the problem-solving of our work employs all the creativity we have. Page layout, avoidance of repetition, avoidance of jargon, clearly calling out important information (it's not enough that the information be there; the reader has to be able to recognize that it is there), and so on and so forth -- all of these questions involve our creativity, in all sorts of ways.

I am not oposed to creativity and I hope that anyone who read my post attentively would have understood this.

I am opposed to the use of the writer's role as a gratification of personal whimsy.

--Nancy
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