RE: Tech Pubs vs MarCom

Subject: RE: Tech Pubs vs MarCom
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: Dan Goldstein <DGoldstein -at- riverainmedical -dot- com>, "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 1 Oct 2009 09:54:28 -0400


Dan Goldstein
>
> Just as a personal preference, I try to avoid that particular use of
> "grow." I prefer to specify the type of growth: Increasing
> our profits,
> expanding our market geographically, reaching new demographic groups,
> etc. I have heard people speak of "growing our quality," and
> it sets my
> teeth on edge.


As the carpet salesman said (with appropriate hand gestures):

"Never MIND the quality! Feel the WIDTH!"


- Kevin


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References:
RE: Tech Pubs vs MarCom: From: Dan Goldstein

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