RE: Tech Pubs vs MarCom

Subject: RE: Tech Pubs vs MarCom
From: "Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 1 Oct 2009 09:48:24 -0400

Just as a personal preference, I try to avoid that particular use of
"grow." I prefer to specify the type of growth: Increasing our profits,
expanding our market geographically, reaching new demographic groups,
etc. I have heard people speak of "growing our quality," and it sets my
teeth on edge.

> -----Original Message-----
> From: Al Geist
> Sent: Wednesday, September 30, 2009 5:52 PM
> To: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: RE: Tech Pubs vs. MarCom
>
> ... Good marketing grows a company. Bad marketing grows the
> unemployment lines.
>

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