Re: What do you call something?

Subject: Re: What do you call something?
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: TECHWR-L Writing <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 22 Mar 2010 10:52:46 -0700

Weird experience this weekend. My wife showed me the instruction label on a
box of frozen food. I wear prescription lenses to correct for
near-sightedness, and I didn't have a problem reading it. My wife, on the
other hand, has perfect vision and couldn't read the words with any clarity.

The label was in 9pt type, black ink on a bright red-orange background.

I've known for a long time avoid alternating red and blue as text or
background. I never thought black on red would cause a problem, but my wife
was living proof that it did. Definitely makes a good case for widespread
user testing.

Cheers,

--
Tony Chung: Creative Communications
Cell: +1-604-710-5164
Email: tonyc -at- tonychung -dot- ca * Web: http://tonychung.ca
Skype: tonychung.ca * GTalk/MSN: tonychung -dot- ca -at- gmail -dot- com
Twitter: @techcom * Facebook: http://www.facebook.com/tonychung.ca
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References:
What do you call something?: From: Spectrum Writing
RE: What do you call something?: From: Spectrum Writing
Re: What do you call something?: From: Jay Maechtlen
RE: What do you call something?: From: Combs, Richard

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