RE: Brand Product and Brand Product or Brand Product/Product?

Subject: RE: Brand Product and Brand Product or Brand Product/Product?
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: Tony Chung <tonyc -at- tonychung -dot- ca>, TECHWR-L Writing <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 8 Jun 2010 15:53:12 -0400

Tony Chung replied:


> Wow. You get some sticklers. I've wondered this myself. Does the legal
> section of the user manual, or the company website, say anything about
> the actual trademarked terms? For instance, are "Lumpy", "Cadeaux",
> and "Bijoux" registered separately, or does "Lumpy legal" insist that
> "Lumpy" precedes the names of all "Lumpy Products"?

"Lumpy" is registered. Cadeaux and Bijoux (aside from being French
plurals for gifts and jewels) are not. The name of any one is
always supposed to be "Lumpy_<prodname>" where that underscore
represents a single space. The trademark and the prodname may
not be closed up (LumpyBijoux), nor should other punctuation
be introduced, with the exception of the (r) registered symbol
at first mention. In that case, the circle-R becomes part of
"Lumpy" and then there's the space and the product name.

> The next question: are both Cadeaux and Bijoux SDKs necessary? Or
> could the user install using either one or the other? I don't see a
> problem with "Lumpy Cadeaux/Lumpy Bijoux" (Man those "x"s really throw
> me), IF Lumpy is rather Grumpy.

It's just the one toolkit that is shipped with either of those
two products, which are very similar, but one has a feature
that makes it address a specific (higher-end) market
niche... and pocket-book.

- Kevin

PS: I hope it's obvious I just made up all those names, in
lieu of using our real marks and products... The information contained in this electronic mail transmission
may be privileged and confidential, and therefore, protected
from disclosure. If you have received this communication in
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References:
Brand Product and Brand Product or Brand Product/Product?: From: McLauchlan, Kevin
Re: Brand Product and Brand Product or Brand Product/Product?: From: Tony Chung

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