Re: FrameMaker X can ONLY be activated over the internet

[Steve Schwarzman <steve -at- writersbookmall -dot- com>]

On Thu, Mar 24, 2011 at 2:55 AM, Kath Bowman
<Kath -dot- Bowman -at- au -dot- saabgroup -dot- com>wrote:

>
> I think that they just don't understand their market.--
>

Indeed it seems that they don't. While this is a particularly egregious
example of a company not understanding who its customers are and how/why
they use their product, there are others as well.

The thread a few days ago about documentation being part of sales ties in
here to the extent that marketing is not only or even especially about glitz
and sizzle: it's understanding your market and selling products and services
to that market that will meet its needs.

Steve Schwarzman

*Technical Writing Management: A Practical
Guide*<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
Now available at
Amazon<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create and publish documentation through multiple channels with Doc-To-Help.
Choose your authoring formats and get any output you may need. Try
Doc-To-Help, now with MS SharePoint integration, free for 30-days.
http://www.doctohelp.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat