Re: FrameMaker X can ONLY be activated over the internet

Subject: Re: FrameMaker X can ONLY be activated over the internet
From: Steve Schwarzman <steve -at- writersbookmall -dot- com>
To: Kath Bowman <Kath -dot- Bowman -at- au -dot- saabgroup -dot- com>
Date: Thu, 24 Mar 2011 14:17:47 -0400

On Thu, Mar 24, 2011 at 2:55 AM, Kath Bowman
<Kath -dot- Bowman -at- au -dot- saabgroup -dot- com>wrote:

>
> I think that they just don't understand their market.--
>

Indeed it seems that they don't. While this is a particularly egregious
example of a company not understanding who its customers are and how/why
they use their product, there are others as well.

The thread a few days ago about documentation being part of sales ties in
here to the extent that marketing is not only or even especially about glitz
and sizzle: it's understanding your market and selling products and services
to that market that will meet its needs.

Steve Schwarzman

*Technical Writing Management: A Practical
Guide*<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
Now available at
Amazon<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
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References:
FrameMaker X can ONLY be activated over the internet: From: Kath Bowman
Re: FrameMaker X can ONLY be activated over the internet: From: Gene Kim-Eng
RE: FrameMaker X can ONLY be activated over the internet: From: Kath Bowman

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