Re: "Technical documentation is the new sales"

Subject: Re: "Technical documentation is the new sales"
From: Steve Schwarzman <steve -at- writersbookmall -dot- com>
To: Dan Goldstein <DGoldstein -at- riverainmedical -dot- com>
Date: Thu, 17 Mar 2011 14:22:12 -0400

I think he might be overstating his case. What his examples show, I think,
is that documentation can make or break a sale for people looking to see the
details of whether a product will work for them - but many purchase
decisions are not based on this level of detailed information.

Steve Schwarzman

*Technical Writing Management: A Practical
Now available at

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"Technical documentation is the new sales": From: Dan Goldstein

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